Hamida Inoyatova has been connected with the world of crafts since childhood.
Her father, Jurakul Bakhriddinovich, who was the director of the Samarkand Union of Artisans and Craftsmen, played an important role in her path by sending her to study with the masters of Samarkand gold embroidery.
Her passion for national motifs grew every day.
At the age of 12, Hamida went to Bukhara to master the art of Bukhara gold embroidery, and by 18, with the support of local authorities, she opened her own school of gold embroidery in Samarkand. Today, her workshop is known worldwide.
Hamida Inoyatova’s works are regularly showcased at international exhibitions, and her costumes are deeply inspired by the history and culture of the Uzbek people.
Everything in her salon is handmade using only natural materials, some of which are more than a hundred years old.
The collection includes fine hand embroidery, traditional textile stamping, and unique designer prints.
Particularly popular are ethno-bags, silk scarves, skullcaps, and chapans embroidered in gold.
Her collection also features women’s dresses in various styles, vibrant youthful jackets, as well as men’s tunics, shirts, waistcoats, and ties decorated with national elements.
Hamida Inoyatova’s collection is a unique fusion of folk traditions and modernity, where every detail preserves the spirit of history while reflecting contemporary fashion trends.
